Dan Kennedy's Books

Book RECOMMENDATIONS 

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No B.S. Direct Marketing:

For Non-direct Marketing Businesses Third Edition
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers.

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No BS Marketing to Leading Edge Boomers and Seniors

This is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers.

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Trust - Based Marketing

No B.S. Trust - Based Marketing: The ultimate guide to creating trust in an understandably un-trusting world

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No B.S. Price Strategy

Millionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price—and prosperity.

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Grassroots Marketing

No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses

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Ruthless Management of People and Profits

The long overdue management book… this is your permission to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people!

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No B.S. Ruthless Management: Time Management for Entrepreneurs

Tick… tick… tick… can't find enough time? Find out how to use it far more wisely by the man who successfully runs multiple businesses simultaneously.

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No B.S. Direct Marketing

Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.

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No B.S. Sales Success

This book is about getting rich by becoming far better at the selling process than your competitors. Dan Kennedy offers a set of No B.S. strategies for overcoming obstacles to success, many of them self imposed. Provocative, sarcastic, and irreverent, the book reads like the seminars Dan conducts around the world.

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No B.S. Wealth Attraction for Entrepreneurs

Read this book and in just a few months make more money than you have in years. Become an opportunity magnet. These eleven breakthrough strategies turn your business into a springboard to unimaginable riches.

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Outrageous Advertising That's Outrageously Successful

Here is an OUTRAGEOUS idea -- it's easy to make a lot of money from advertising. That's right, easy money! This book explains in certain terms how to advertise and make money.

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My Unfinished Business

Autobiographical essays by Dan Kennedy.

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No B.S. Business Success

Dan Kennedy has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chillingly serious fashion that cuts to the core of the issues in a way no other business author does. You want sugar-coated cliches that go down easy? Seek them elsewhere - this book isn't for the faint of heart.

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No B.S. Business Success in The New Economy

Six mandatory entrepreneurial competencies for The New Economy • What The New Economy punishes most viciously and rewards most generously.

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Make 'Em Laugh & Take Their Money

People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage—for any speaker, salesman or writer.

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Making Them Believe: How One of America's Legendary Rogues Marketed

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack.

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Uncensored Sales Strategies

With a gift for sales, Sydney Biddle Barrows, once known infamously as the Mayflower Madam, found wealth in selling her customers exactly what they wanted - and shockingly, it wasn't sex! Yes, ultimately a sure thing was involved, but if that was really her clients' main objective, they could have gone elsewhere for a lot less.

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The Ultimate Sales Letter

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

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The Ultimate Marketing Plan

Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.

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How to Succeed in Business by Breaking All the Rules

It is based on the author's contrarian position that all rules are made to be broken, and is articulated clearly with colorful real examples drawn from the well known (Pulp Fiction director Quentin Tarantino) to the unknown (a group of airport massage therapists).

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